CLEVELAND -- NBA referees will take to Twitter during Game 3 of the Finals on Wednesday night to engage fans in real time and plan to address specific plays and interpret rules.
The discussion is being facilitated by the National Basketball Referees Association and will be done from its Twitter account, @OfficialNBARefs. The referees will take questions using the hashtag #RefWatchParty. There will be a team of referees answering the questions, but they will not be identified individually.
The NBA league office is not a part of this event.
During the playoffs, the referees' union has used social media to respond to controversial calls and give the officials' point of view and rule interpretations. It is part of a larger strategy to connect fans more to the referees.