A longtime LGBTQ+ activist believes Bud Light will face backlash from her community in the wake of the controversy. Mulvaney, 26, posted herself drinking Bud Light at the start of April 2023 using the hashtag #budlightpartner. She posted the content to coincide with the NCAA tournament, before joking she didn't know what sport she was promoting.The disastrous marketing bid has seen sales for the American flagship beer plummet 26 percent, despite Anheuser-Busch reporting first-quarter earnings of $1.65billion and with conservatives everywhere .
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