Adidas have been warned they risk being overtaken by Puma in the race for supremacy in football’s lucrative sponsorship market as they face losing £450million.The German sportswear brand face posting their first annual loss in 30 years due to a failed collaboration with the rapper formerly known as has them with £1.1billion of unsold stock.Adidas stated on Wednesday that it will reduce dividends to shareholders as they ponder how to deal with the unsold 'Yeezy' merchandise.
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