Adidas is one of the most recognisable brands in the world but its financial demise has rocked the sports world to the core.Trouble started in October last year when the German giant ended its partnership with - now known as Ye - over anti-Semitic outbursts he posted on social media.The rapper's Yeezy range had been highly lucrative and hugely popular with customers and gave Adidas a firm foothold in the US market where traditionally rival Nike has dominated. At the height of the brand's peak a pair of Yeezy 500 Salt trainers were being traded for an astonishing £4,171.
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