It might seem a matter of little relevance to those not involved in the fashion business, but the appointment of rapper and music producer Pharrell Williams as creative director of Louis Vuitton’s menswear will be watched in many other fields to see whether celebrity and social media reach now out-value experience.Previously, the hugely powerful LVMH, which owns many luxury brands including Dior and Givenchy, as well as Louis Vuitton, has placed characters with an established fashion design track record in charge.Pharrell has been a member of high fashion for years – a fixture on the front row, renowned for his personal style, and an ambassador for . But to date, his design input has been minimal. Yet he replaces Virgil Abloh, who died in 2021, and who was regarded by pretty much everyone as supremely talented.
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