When took over he sacked half his 7,500 staff and told the survivors they had to embrace a ‘hardcore’ regime working ‘long hours at high intensity’. Esther Crawford, the director of product management and one of his few remaining female executives took him at his word.She posted a picture on Twitter of her wrapped in a sleeping bag, snoozing overnight on the office floor, with the message: ‘When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork.’ It went viral.Hurrah for Esther, I thought. Here’s a high-flying businesswoman not too proud to bunk down and sleep over to get the job done. Surely with such dedication to Musk’s edict, a promotion was in store. No. She’s just got sacked.
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