Anheuser-Busch will triple its marketing budget this summer and give $500 cash bonuses to its drivers, retailers and salespeople as it struggles to regain its footing in the wake of national boycotts against its use of a woman in a promotion.The company has seen its sales plummet 26 percent since it partnered with in early April, a loss that has amounted to more than $6billion in revenue.CEO Michel Doukeris disavowed the advertisement in an earnings call Thursday, insisting the ad was 'not a campaign,' and that an outside agency approved it without approval from Bud Light.
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