A beer analyst has pinpointed the moment that began , slamming the iconic brand's shift away from sport and humor after its founding dynasty lost control of the company. Harry Schuhmacher, a 30-year veteran of the beer business and podcast host, said the brewery was doomed as soon as family patriarch - August Anheuser Busch III - retired from the company in 2006. 'I always looked up to and feared Anheuser Busch,' Schuhmacher said. 'They were the most respected, they knew the market better than anybody... August III knew that sports and humor were the way to get in.'
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