U.S. online spending is expected to set a record for Black Friday, according to Adobe Analytics, as steep discounts lured consumers against the backdrop of high , kicking off the year's biggest shopping event on a strong note. Initial numbers from Adobe Analytics, the data and insights arm of software company Adobe Inc, showed shoppers are expected to spend between $9 billion and $9.2 billion online on Friday, topping its forecast for a modest 1 percent rise to $9 billion.Meanwhile, brick and mortar stores remained quiet throughout the day. reports that any lines at stores were actually due to a shortage of employees rather than demand for products.
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