Bronny James still has a few years before he can compete alongside LeBron, but the 18-year-old high school basketball star is already following in his father's footsteps as a brand ambassador for Beats by Dre.Fourteen years after James became the company's first ambassador, the headphones company inked Bronny to a NIL (name, image, license) deal. Terms of the deal have not been disclosed.The brand, launched by Dr. Dre and Jimmy Iovine in 2006, released a commercial to commemorate the deal. The spot, titled 'The Chose One vs. The Chosen Son,' features a game of one-on-one between LeBron and Bronny, both of whom are wearing the brand's headphones.
Load More
Load More