Sales of Bud Light beer are down by over a quarter, year on year, after the disastrous partnership with influencer .The beer brand presented Mulvaney with personalized cans showing her face, which she promoted on April 1.: a boycott was declared, Kid Rock used Bud Light cans as target practice, and $5 billion was wiped off the value of the brand. Two senior marketing executives have taken leave of absence amid the fiasco.
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