Burger King and Wendy's fire first shots in summer fast food war

Burger King and Wendy's are charging into summer with deep discounts and flashy promotions.

Meanwhile, McDonald's has extended its hours and extended its $5 meal deal in a bid to lure back customers after a surprise sales plunge.

Wendy's fired first, rolling out a 1-cent Jr. Bacon Cheeseburger deal this week.

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