Businesses like Pepsi accused of using global crises to hike prices

A number of companies have been accused of cashing in on headlines about global crises and to boost their prices and increase profit for shareholders and executives.

Business analysts have said companies like PepsiCo., Wingstop, Home Depot, , and Dollar Tree, have latched onto narratives surrounding crises like the COVID-19 pandemic, Russian's invasion of the Ukraine, and inflation as an excuse to raise prices and see how much consumers are willing to pay.

The practice, known as 'excuseflation' has permeated even down to local businesses, with one Chicago bakery manager owning up to it, telling Bloomberg 'it's an opportunity to increase the prices without getting a whole bunch of complaining from the customers.'

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