A new company wants to pay users for their smartphone data - with the potential for some people to earn thousands of dollars a year if they give up lots of specific information. The app is called Caden and it's backed by internet pioneer and Yahoo co-founder Jerry Yang. The app helps users download their data from other services and apps, whether it's Amazon or Yelp, into a 'vault. Users choosing to share that data can then earn a cut of the revenue that the app generates from it.The digital advertising industry - facing recessionary headwinds already - is looking for new ways to monetize consumer data. Traditional methods are now more difficult, thanks in part to implemented last year that requires all apps to ask permission to track users - which many have declined to give.
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