trees and other festive products have already surfaced at stores across the US four months ahead of the holiday - a premature start to the shopping season that comes as Americans feeling the strain of look to stretch their budgets.Shoppers were surprised this month when photos of the trees popped up on social media - causing many to question why the evergreens, commonly associated with the holidays, were being shilled in the dog days of summer. Costco, Sam's Club, and were among the several stores to stage the seemingly premature displays in August - with hardware giant Home Depot rolling out holiday items as early as mid-July.
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