is facing pressure to reveal how much is was paid to run sponsored content from a Chinese state-run newspaper on its website promoting the Winter Games in . The content supplied by Xinhua News Agency - a newspaper founded and run by government agency State Council of the People's Republic of - promotes the Beijing Olympics as a 'winter sporting event like no other.' In an upbeat article, it focuses on the dazzling effects of the Games - which runs from February 4 to 20 - from 'green construction' to the extensive 'safety protocols.'
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