Cosmetics giant to acquire Hailey Bieber's Rhode in colossal deal

Bieber first launched the much-anticipated brand in June 2022, releasing only three products at the time - Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.

Since then, the brand has grown immensely, expanding into different tinted lip products, blush and even viral phone cases made to fit your lip gloss inside.

'e.l.f. Beauty found a like-minded disruptor in rhode,” said e.l.f. Chairman and CEO Tarang Amin Wednesday, per

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