Disney CEO Bob Iger admitted that the theme park was too 'aggressive' in many of its recent price hikes, shortly after the theme park cut prices on its $20,000 two-night stay at a Star Wars-themed hotel when bookings dried up.During remarks at the Morgan Stanley Technology, Media and Telecom Conference Thursday, Iger said that Disney made the grave mistake of putting profits first in recent years, leaving even its most zealous fans disenchanted with the happiest place on Earth. the park's top access tickets being hiked to $244 for a single day's pass - a ticket which in 2017 cost just $124.
Load More
Load More