McDonald’s has begun the sale of its restaurants in Russia 30 years after the burger chain became a powerful symbol of the easing of Cold War tensions between the United States and Soviet Union.The Chicago burger giant said its existing licensee Alexander Govor, who operates 25 restaurants in Siberia, has agreed to buy McDonald’s 850 Russian restaurants and operate them under a new name. McDonald’s did not disclose the terms of the sale.McDonald’s was among the first Western consumer brands to enter Russia in 1990. Its large, gleaming store near Pushkin Square in Moscow signalled a new era of optimism in the wake of the Cold War shortly after the fall of the Berlin Wall.
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