Luxury fitness company Equinox has sparked outrage online after launching a bizarre campaign called 'We Don't Speak January' - which saw the high-priced gym chain banning new members from joining on New Year's Day.The brand explained on its social media that it wasn't letting people sign up on January 1 because it didn't want to 'support the "new year, new me" movement that happens every January.''We are for people who constantly push themselves to those extremes,' it added.
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