Experts have revealed how shoppers have to 'build a relationship' with luxury watch brand Rolex by spending up to £100,000 on less desirable timepieces in order to pick up the latest models - as the brand tries to maintain exclusivity in the Instagram age. While the uninitiated might assume that the luxurious fashion brand would happily take anyone's money, industry insiders have explained how the process of buying an expensive watch from the designer might be slightly be complicated than that.Experts said that with demand outstripping supply, the brand has had to place limits on who can buy what watch - by deciding 'if customers are the right type of person' to wear their timepiece.
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