A few years ago, Puglia was referred to as the new Tuscany. It was absurd then and is absurd now — even though the heel of has become increasingly polished in the past decade or so.Yet I’m minded to suggest that Puglia’s growing popularity is precisely because it hasn’t become over-polished — and that’s just how some of us like it.Saturday afternoon on the beach near Savelletri feels a million miles from the likes of the Cote d’Azur or any of the smarter costas. Not many British tourists about either but, rather, working families relaxing in an unconscious sort of Italian way.
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