Balenciaga boss Demna boasted about the brand's popularity and how he no longer feels the need to make the industry 'understand him' in a podcast just a few weeks before the brand exploded in controversy. Fashion industry insiders say he has become 'too big for his britches' and is to blame for the scandals that is now engulfing the fashion house and spooking consumers. Demna, 41, is yet to make any kind of statement of his own but has reposted Balenciaga's remarks on the scandals on social media.
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