Fast-food megabrand faces Bud Light-style boycott from conservatives

Dunkin' Donuts is facing a Bud Light-style boycott from after the brand reportedly refused to advertise on the video platform Rumble.

Right-wing users on social media called for a boycott of the coffee chain after Rumble's CEO claimed Dunkin' declined to advertise on it because 'the right wing culture of the site is too polarizing.'

The platform's chief executive, Chris Pavlovski, said on X that Rumble approached Dunkin' and its parent company, Inspire Brands, asking them to consider advertising on its site because its audience 'over indexes with coffee consumption.'

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