Ford's new electric pick up truck needs to be a success or the company is at risk, the firm's heir has warned.William Ford Junior admitted the $40,000 F-150 'lightning' is the equivalent of 'betting the company' and if it flops it could 'tarnish the entire franchise'.But the motor company's executive chair - and founder Henry's great-grandson - believes if it takes off it will be an 'enormous opportunity'.
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