Having raised Formula 1's profile in the United States with the popular docuseries, Drive to Survive, has reportedly joined a bidding war over the circuit's media rights in America. Netflix, which has yet to break into live sports, has been in discussions with with F1 for several months, according to , which also reports that Amazon Prime and NBC Universal are in the mix.ESPN currently has the sport's US media rights through the end of 2022. Sources told Insider that the network has offered $70 million to retain those rights, but F1 is targeting a price around $100 million.
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