Hailey Bieber's beauty brand Rhode SLAMMED by shoppers

's infamous beauty brand Rhode has come under fierce fire from customers claiming the lip products smell like 'road kill.'

The 28-year-old's brand offers a range of skincare and makeup goods, as well as the viral Lip Case that perfectly holds a Rhode lip product.

But recently, the model's Peptide Lip Tint and Peptide Lip Treatment, which are $18 each, have been called out for their 'awful' smell after only being open for a short period of time.

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