Hours after launched its HER for SHE campaign in conjunction with International Women's Day, social media activists began calling for a boycott of the iconic chocolate maker. The ad features and activist Fae Johnstone as one of the five faces of the campaign. Johnstone and five others will adorn five different wrappers during March. This is the third year that Hershey's has marketed a product to celebrate International Women's Day. Its 2022 campaign was fronted by woke actress and comedian .
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