Mail-order fashion brand Boden might not be top of the list for millennials in the UK when it comes to re-vamping their wardrobe.But after the company recorded record sales in the US, it seems the quintessentially British brand has found its target market across the pond - and the might well have something to do with it.The brand, which has chosen to wear on several occasions for public engagements, is known for its bold patterns and cute designs - and it is thought the US's fondness for the British that has fuelled sales for the brand across America, with some labelling the Princess of Wales the 'antidote' to celebrities like the Kardashians.
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