's return to the stage at the after a five-year live performance hiatus was always going to be a headline-making event of epic proportions for the pop sensation - even before she made the shock announcement that she is pregnant with her second child. But what many may not have realized was just how profitable the halftime show would be for her many businesses. The shrewd 34-year-old billionaire, who has spent much of the last seven years focusing her efforts on her beauty and fashion empire, rather than her music career, ensured that - while she was not paid for the performance itself - she still walked off-stage with a pretty penny in her back pocket thanks to her savvy promotion of her Fenty and brands.
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