How do we react when hearing that animals are becoming extinct?

When you're as dead as a dodo, the sympathy only lasts a short while.

A study of the public's reaction to news of a species extinction shows that those using social media mourn their loss, but only for a short time, Irish researchers have found.

As the world experiences what experts describe as the sixth mass extinction, researchers studied how people react to the news of animals, such as the last Pinta Island tortoise, Lonesome George, disappearing from the planet for good.

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