'Agony aunts' have long dolled out hard truths from the pages of a magazine, but the generation is seeking out a new brand of social media-savvy agony aunt (and uncles) who are on hand to offer validation and reassurance, rather than tough love. Rather than writing into their favourite columnist, Gen Z find their agony aunts on podcasts, Instagram and TikTok. Often the advice isn't dished out by a qualified therapist, but by an influencer who has carved out a niche. Their poster girl is an American TikTok user named Tinx, whose videos have been 'liked' 80million times.
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