How Guinness became trendy with Gen-Zers including star Olivia Rodrigo

When was pictured wearing a shirt proclaiming 'Guinness is good 4 u' at her concert in Dublin last week, it felt like the world had been caught in a time warp.

The phrase, which was an advertising slogan for Ireland's most famous drink as early as the 1920s before being banned in the 1960s, is a sign of the current attitude towards the stout among Generation Z.

Whisper it quietly, but Guinness, once the reserve of elderly men and boozing rugby lads, has become trendy with the black and white ale finding a new popularity among the younger generation.

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