The son of late Playboy founder Hugh Hefner is following in his father's footsteps by launching his own adult content platform.Marston Hefner, 34, is taking on and with his own site called RM11, which promises to give creators a much higher cut of revenue than rival platforms.Inspired by the allure of a night in a luxury hotel, RM11 turns its models into 'hosts' while subscribers are 'guests' who are invited into virtual 'rooms' for intimate one-on-one digital experiences.
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