Right. I'm off for a cheese roll and a pint of mild,' said my new boss, pulling his jacket round him. 'If Keith Moon phones, tell him I'm at lunch and I'll call him back.' A legendary music publicist, Keith Altham represented at that time about 20 of the biggest bands in the world, including The , The Who and The Beach Boys. It had famously been his idea for to set fire to his guitar at Monterey Pop, the first ever major rock festival, in 1967.Keith's offices were in Pimlico, central London, and he'd taken me on as his assistant for £25 a week – a sum that seemed to me, as a poverty-stricken 20-year-old in 1974, like a fortune beyond my wildest dreams.That first morning he had fired a dizzying list of names at me as he issued his commandments for getting on in music publicity.
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