A bar in Cedar Rapids, , had a costly Saturday night after a promo for the Big Ten Championship Game backfired.X-Golf Cedar Rapids, which features golf simulators and a driving range along with a bar and restaurant, to fans from 7pm CST on Saturday until Iowa scored its first points in the game. Unfortunately, the Hawkeyes fell to a 26-0 loss after four one-sided quarters.At 10:52pm ET, nearly three hours after kickoff, reported that X-Golf had given away 'around 100 beers so far and are still going.'
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