Jaguar searching for new advertising agency after 'woke' rebrand

Jaguar Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand.

The company launched a review of its global creative account - currently held by Accenture Song and its in-house agency Spark44 until mid-2026 - following widespread criticism over its campaign, The Telegraph reported.

Critics of the radical rebrand - including and - accused the carmakers of abandoning their 'jag-man' heritage.

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