It's called The World's Most Famous Arena, but for much of the 21st century, Madison Square Garden has been more infamous than anything – a place where star athletes notoriously fail to meet expectations and coaching careers go to die.Outside of the New York ' Stanley Cup Finals loss in 2014, the Manhattan arena's tenants haven't even sniffed a title this millennium. And while New York has enjoyed some success on the ice, the hardwood has been far crueler as the Knicks have won only three playoff series since reaching the Finals in 1999.Despite the losses, actors, musicians, cable news anchors, and future presidents continued to populate the courtside seats known as 'celebrity row' – although now their presence at MSG seems like less of a PR stunt. Instead, New York's elite are leveraging their fame for what are, once again, the hottest tickets in the city.
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