Krispy Kreme and Pop-Tarts launch very creative new collaboration

Krispy Kreme and Pop-Tarts have kicked off the New Year with a tasty collaboration.

The mashup officially hit shelves on Monday with three new treats that pay homage to an iconic Pop-Tarts flavor.

'Krispy Kreme and Pop-Tarts are coming together for the very first time - you know the result will be crazy good,' said Dave Skena, Krispy Kreme's chief growth officer.

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