LeBron James rips into Cali car company for lying on social media

has ripped into a California-based car company for using his name to lie on social media after they claimed he was their 'biggest VIP customer' online.

On Wednesday, the 39-year-old, four-time champion was subjected to an Instagram post by Effortless Motors dealership in Riverside, as it claimed that the NBA superstar bought a new Bugatti with a snap of the sports car being loaded into the back of a truck.

'Congratulations to our biggest VIP customer @kingjames for Trusting Effortless Motors', the company captioned its post.

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