is a cautious investor, so his decision to put his money in one of the country's fastest growing sports, people paid attention.According to Major League Pickleball founder Steve Kuhn, King James' investment - alongside fellow stars Kevin Love and Draymond Green - drew billions of people's attention.'This year, stories about Major League Pickleball hit 11 billion eyeballs,' Kuhn told TMZ, 'and the LeBron announcement alone was four billion.'
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