An advocate and mother of a member of the queer community went after Target for its 'rainbow capitalism' after the mass retailer dialed back its pride month collection due to public outcry.Heather Hester told that Target's reaction confirmed that the organization was 'in this just for the money,' and that the company's recent actions are a 'huge betrayal' to the LGBTQ community.'Rainbow capitalism is essentially, you know, selling Pride products for profit and not necessarily standing behind the community with support,' said Hester. 'That's what happened, right? There are a lot of things that go into that, but that is what happened at the end of the day.'
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