Football star stands to make millions from sponsored Instagram posts following his - and he could even overtake his great rival .Since he lifted the on December 18, , which has 414 million followers, has promoted Budweiser beer, the Call of Duty and eFootball video games, energy drink Gatorade, crypto exchange Bitget and artificial eyewear firm Orcam.It suggests Messi's sponsors are clamouring for paid partnerships to capitalise on his World Cup glory with the star earning over £9m so far.
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