Lyft is rolling out a new service that aims to help limit one of the most unpopular aspects of its service - surge pricing.The ride-sharing app is rolling out a 'price lock' feature aimed at daily commuters to stop the cost of rides spiking during peak times.Surge pricing, used by companies such as Lyft and Uber, is the act of adjusting the cost of a ride based on demand at the time and the availability of drivers.
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