McDonald’s restaurants flung open their doors in Moscow once again on Sunday under new Russian ownership and a new name: Vkusno & tochka, which translates as “Tasty and that’s it”.The new dawn for Russia’s fast-food scene will initially see 15 rebranded restaurants open in and around the capital after the U.S. burger giant turned its back on the country over what Russia calls a “special military operation” in Ukraine.The reopening of the outlets, three decades after McDonald’s first opened in Moscow in a symbolic thaw between East and West, could provide a test of how successfully Russia’s economy can become more self-sufficient and withstand Western sanctions.
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