McDonald's fans were left furious after the fast food chain snubbed an iconic character on his birthday - one year after his completely took over the web.
Last year on June 12, the company released a new beverage in honor of Grimace's 52nd birthday, and immediately, the drink became immensely popular.
It sparked a hilarious social media trend that saw people drinking the bright purple shake and then acting like a monster afterwards - ultimately turning the round furry character into an icon beloved by millions along the way.
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