Meta has hired a top GOP consulting firm to gin up rage against TikTok and deflect political scrutiny away from Facebook and Instagram, according to a report on Wednesday. The consulting firm, Targeted Victory, pushed to “get the message out that while Meta is the current punching bag, TikTok is the real threat especially as a foreign owned app that is #1 in sharing data that young teens are using,” according to an internal email from February reported by the Washington Post. Targeted Victory reportedly advanced Meta’s agenda by pushing news stories blaming dangerous online trends such as the “slap a teacher challenge” on TikTok — even though the trend actually originated on Facebook.
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