Mr. Peanut's death rattles the internet
No, you didn’t misread it. Mr. Peanut, the name of Planters’ longtime mascot, was trending on social
No, you didn’t misread it. Mr. Peanut, the name of Planters’ longtime mascot, was trending on social media Tuesday, after the peanut brand announced his death following a car accident alongside his celebrity friends, Wesley Snipes and Matt Walsh.
What the character’s “death” will actually mean is yet to be seen — but it’s all part of the Super Bowl advertising blitz that invades American TV sets every year about this time.
In the case of Mr. Peanut, Planters has teased that his funeral will take place during the third quarter of Super Bowl LIV, the Feb. 2 showdown between the San Francisco 49ers and the Kansas City Chiefs in Miami.
It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanutpic.twitter.com/VFnEFod4Zp— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020
Not only that, but Planters offered commemorative pins to people who encountered his peanut-shaped vehicle in the days ahead of the NFL championship. They asked them to share their memories of the mascot with the hashtag #RIPPeanut. And it worked.
Social media fans had fun, um, roasting the iconic character. For instance, another brand mascot, Mr. Clean, remembered him as, “Always classy, always crunchy, always cleaned up nicely.”
Mr. Clean is lamenting the death of Mr. Peanut and now I'm not sure what's real anymore. I just need Mr. Coffee to tell me things are going to be all right. #RIPeanuthttps://t.co/TyqMXMWxpZ— Sap! (@robbymillsap) January 22, 2020
Photographic EVIDENCE that Mr. Peanut is ALIVE and living in Cuba! Wake up sheeple! #RIPeanutpic.twitter.com/dJ8DuA3F4p— legal minefield (@LegalMinefield) January 22, 2020
Time to pour one out for my boy #RIPeanutpic.twitter.com/AePZPdeVao— Captain Tarbox of the High Sea (@JackTarbox) January 22, 2020
Me when I find out Mr. Peanut died #RIPeanutpic.twitter.com/kVxBqjsAvM— Pistol Perc (@PercPistol) January 22, 2020
I'll never forget the @MrPeanut Dab #RIPeanutpic.twitter.com/pqRlpkn370— Justin Vandenberg (@jvberg) January 22, 2020