NBC's sports boss has admitted the 2022 Winter Olympics has been a ratings flop - and blames COVID for desolate stadiums as well as masked athletes that have turned-off viewers.
Sports CEO Pete Bevacqua put a brave face on the flop and said in interview that the network - which holds the rights to the Olympics for $7.75billion until 2032 - expected the lower numbers.
An average of just 13.2 million viewers a day have watched this year's nightly highlights from Beijing on NBC - around half the 23 million who were tuning in at the same stage of the 2018 Games, which were broadcast from South Korea.
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