Prohibited from profiting off football by the NCAA, University of freshman receiver Decoldest Crawford is instead putting his unique name to good use as a pitchman for a local air conditioning company.'Take it from Decoldest, we will keep you cool,' Crawford said in a viral ad for Omaha-based SOS Heating and Cooling, which was seen by 3.5 million people within a day of its release. The NCAA still bars student athletes from being paid for their respective sports, but a 2021 decision to lift restrictions on name, image, and license (NIL) deals has created similar opportunities for all levels of college jocks. Crawford, himself, was an elite recruit out of Shreveport, before choosing Nebraska over other football powerhouses, such as USC, LSU, and State.
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